Top 5 Consumer Finance Apps Performance in Madagascar Q4 2023

In the fourth quarter of 2023, the consumer finance app landscape in Madagascar saw notable activity. Here’s a closer look at the performance of the top 5 apps in this category.

SG Connect experienced fluctuating weekly downloads. Starting at 653 in late September, the app saw a peak of 950 downloads in the week of October 23. The downloads then varied but remained relatively stable, ending the quarter with 659 downloads in the last week of December.

MyBOA - Mobile Banking showed a gradual increase in weekly downloads throughout the quarter. Starting at 620 downloads in late September, the app saw a significant rise towards the end of the quarter, peaking at 725 downloads in the week of December 18. The quarter concluded with 527 downloads in the final week.

My Baobab maintained a steady download rate. Beginning with 146 downloads in late September, the app experienced slight variations but generally hovered around the 150-200 range, ending the quarter with 157 downloads in the last week of December.

Finance: Expense control had consistent weekly downloads, starting at 214 in late September. The app saw minor fluctuations, with a notable increase to 174 downloads in the week of December 11 and concluding the quarter with 169 downloads. Active users for this app showed a positive trend, starting at 605 and ending at 699, indicating growing user engagement.

Cash Book- daily expenses also demonstrated stable performance in terms of downloads. It started with 171 downloads in late September and ended the quarter with 151 downloads. Active users remained robust throughout the quarter, starting at 893 and peaking at 987 in the week of November 27, before ending the quarter with 970 active users.

These insights are powered by Sensor Tower, where more detailed analytics and trends can be explored.